Caesars Entertainment has announced that Bally’s Las Vegas, future home of the World Series of Poker, will be rebranded with the iconic Horseshoe brand starting spring this year.
“At Horseshoe, it’s all about the gambler. Since 10951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, Senior Vice President and General Manager of the property. “Holding to the Horseshoe tradition to providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
For the World Series of Poker, which ended its 17-year run at the Rio All-Suite Hotel & Casino at the conclusion of the 2021 WSOP, it’s a homecoming of sorts. Or rather, “home” is coming back to the World Series of Poker. The WSOP famously spent all of its founding years in downtown Las Vegas at Binion’s Horseshoe beginning in 1970. Binion’s Horseshoe hosted the series right up until 2003 and the casino was sold to Harrah’s Entertainment in 2004.
Now the popular brands will be reunited on the Strip, a merging of the WSOP’s roots with a brand-new future home ready to cater to a wider audience.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, SVP and Executive Director of the World Series of Poker. “Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time that will happen at Horseshoe makes it incredibly special.”
The changing of the brand will bring plenty of upgrades including an exterior renovation as well as additional entertainment, food, and beverage options for customers. A “reimagined casino floor” that will reflect the classic Horseshoe style including “tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.”
The World Series of Poker will be one of the very first events to experience what changes the rebrand to Horseshoe will bring when the 2022 WSOP kicks off on May 31, 2022.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of the Horseshoe.”